Is criticism helping the animal movement?

At its core, animal advocacy is based on the recognition that billions of land animals and trillions of sea animals are killed each year for human consumption, while countless more are tortured for medical "research," and more are used and abused as commodities. This is the common purpose that unites us. But, animal advocates are … Continue reading Is criticism helping the animal movement?

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Why our understanding of impact needs a makeover

Within the animal protection movement -- and many other social justice movements -- there is a current obsession with numbers: helping the most animals, reaching the most people... But does any of this mean a campaign is actual effective? Quite simply: no. Some within the movement have openly rejected animal sanctuaries as useful in helping … Continue reading Why our understanding of impact needs a makeover

Vegan stigma: what is it and what can we do about it

There are a variety of sometimes contradictory stigmas around veganism and vegans. Vegans, like vegetarians, are often assumed to be women. Researchers actually found that it wasn't being vegan that made people view men as more feminine, it was their decision to be vegan. [1] In other words, rejecting meat - especially bloody, red meat, … Continue reading Vegan stigma: what is it and what can we do about it

Do meat reducers eat more chicken and fish?

This blog post includes data from research into seven UK-based reduction and vegan campaigns, drawing on the largest sample of meat reducers, pescatarians, vegetarians, and vegans in any research project to date (n=1,587). Research was conducted for my PhD in Social Policy at the University of Kent, using a mixed-methods, longitudinal approach. In short: it … Continue reading Do meat reducers eat more chicken and fish?

Fish is (not) a vegetarian food

Just what is meat? To many people, meat is the flesh of land animals -- specifically cows, pigs, chickens, goats, turkeys, lambs, and maybe a few others like duck or pheasant. To some, meat is "red" and comes from cows, maybe pigs. This assumption allows cow meat to have other names, such as steak or … Continue reading Fish is (not) a vegetarian food

Why vegan campaigns need to stop reaching for the low-hanging fruit

This blog post includes data from research into seven UK-based reduction and vegan campaigns, drawing on the largest sample of meat reducers, pescatarians, vegetarians, and vegans in any research project to date (n=1,587). Research was conducted for my PhD in Social Policy at the University of Kent, using a mixed-methods, longitudinal approach. As I have … Continue reading Why vegan campaigns need to stop reaching for the low-hanging fruit

Should we promote meat reduction or veganism?

This blog post includes data from research into seven UK-based reduction and vegan campaigns, drawing on the largest sample of meat reducers, pescatarians, vegetarians, and vegans in any research project to date (n=1,587). Research was conducted for my PhD in Social Policy at the University of Kent, using a mixed-methods, longitudinal approach. Those pursuing a … Continue reading Should we promote meat reduction or veganism?

No campaign can reach everyone

This blog post includes data from research into seven UK-based reduction and vegan campaigns, drawing on the largest sample of meat reducers, pescatarians, vegetarians, and vegans in any research project to date (n=1,587). Research was conducted for my PhD in Social Policy at the University of Kent, using a mixed-methods, longitudinal approach. The decision to … Continue reading No campaign can reach everyone