Lettuce or bacon? You decide.

Our societal attachment to meat is deep: so deep that ONE study[1] (falsely) claiming lettuce is worse for the environment than bacon is going viral. What is so fascinating is that dozens of peer-reviewed studies have demonstrated the exact opposite[2]: that animal foods are not only bad for the environment, their consumption is one of the main accelerators … Continue reading Lettuce or bacon? You decide.

Why we buy food that’s bad for us

The idea of ‘nudging’ is a fairly new concept[1], but one that may have particular use in understanding and effecting dietary choices and habits. To be a ‘nudge’, a regulation or action cannot eliminate any options and it must remain (easy and/or effortless, depending on your personal definition of the concept[2]) to make the choice … Continue reading Why we buy food that’s bad for us

Something Needs to Change

It may come as a surprise to most people that the European Union (EU) has been openly discussing the potential benefits of reducing animal food consumption for nearly two decades. In fact, in 1998 they described reducing consumption as ‘arguably‘ the best way to address the environmental problems caused by animal food production [1]. As they … Continue reading Something Needs to Change