Dr Trent Grassian is based in the UK, where he works for a local non-profit assessing impact and overseeing effective communications strategies, in addition to providing talks, workshops, and consultancy for a variety of organizations on campaign strategy, research, and policy. After years in the education sector, Trent earned a Master's in Public Administration and a PhD in Social Policy, where he conducted the most comprehensive study into meat reduction and vegan promotion. His research focuses on linking individual behavior to public policy and changes to the food system. He has numerous publications about food policy, behavior change and meat reduction / veganism.
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