Is health an effective vegan motivator?

As often in my research, the answer is sometimes, maybe. In particular, health is likely to be more important as a barrier. Health can, however, still be a key motivator for many people. In particular, in my research and elsewhere, health motives have been found to be popular for meat eaters and those who have … Continue reading Is health an effective vegan motivator?

Vegan stigma: what is it and what can we do about it

There are a variety of sometimes contradictory stigmas around veganism and vegans. Vegans, like vegetarians, are often assumed to be women. Researchers actually found that it wasn't being vegan that made people view men as more feminine, it was their decision to be vegan. [1] In other words, rejecting meat - especially bloody, red meat, … Continue reading Vegan stigma: what is it and what can we do about it

REPORT: Meat reduction and vegan promotion

I am so excited to share the findings of my study into seven UK-based reduction and vegan campaigns, drawing on the largest sample of meat reducers, pescatarians, vegetarians, and vegans in any research project to date (n=1,587). Research was conducted for my PhD in Social Policy at the University of Kent, using a mixed-methods, longitudinal … Continue reading REPORT: Meat reduction and vegan promotion

How can campaigns reach more diverse populations?

A lack of sociodemographic diversity within the sample suggests that campaigns are reaching overlapping populations that include a disproportionate percentage of female, white, high income, and university-educated individuals. As I have discussed previously, researchers have found that individuals from minority groups may feel ostracized from campaigns due to the perpetuation of normative conceptions of veg*nism … Continue reading How can campaigns reach more diverse populations?

Reduction barriers part 4: community support and social isolation

This blog post includes data from seven UK-based reduction and vegan campaigns, drawing on the largest sample of meat reducers, pescatarians, vegetarians, and vegans in any research project to date (n=1,587). Research was conducted for my PhD in Social Policy at the University of Kent, using a mixed-methods, longitudinal approach. Within my research, I will … Continue reading Reduction barriers part 4: community support and social isolation

Reduction barriers part 2: knowledge and skills

In the second installment of my series on barriers to reduction and abstention I will be discussing psychological capabilities. This area, which includes components like health perceptions and knowledge of how to find and create meat-free and veg*n food, emerged as a critical area for new transitioners. Michie et al. define this particular behavior change … Continue reading Reduction barriers part 2: knowledge and skills

Reduction barriers part 1: Unconscious influences

This blog post includes data from research into seven UK-based reduction and vegan campaigns, drawing on the largest sample of meat reducers, pescatarians, vegetarians, and vegans in any research project to date (n=1,587). Research was conducted for my PhD in Social Policy at the University of Kent, using a mixed-methods, longitudinal approach. This sample represents … Continue reading Reduction barriers part 1: Unconscious influences

Why DON’T people go vegan?: What research says

Before conducting my own study into the motivates and barriers for those trying to reduce or stop eating animal-based foods, I searched through existing research to see what others before me had found. What did I find? First of all, there is really a lack of understanding and consensus on the particular factors inhibiting dietary … Continue reading Why DON’T people go vegan?: What research says