Is it “easy to be vegan”?

In vegan outreach, I often encounter people proudly proclaiming: "It's easy to be vegan!" I even find myself saying this often-heard phrase at times. But is it easy to be vegan? And, perhaps more importantly, should we be telling people that it's easy to be vegan?

Is criticism helping the animal movement?

At its core, animal advocacy is based on the recognition that billions of land animals and trillions of sea animals are killed each year for human consumption, while countless more are tortured for medical "research," and more are used and abused as commodities. This is the common purpose that unites us. But, animal advocates are … Continue reading Is criticism helping the animal movement?

Should we promote meat reduction or veganism?

This blog post includes data from research into seven UK-based reduction and vegan campaigns, drawing on the largest sample of meat reducers, pescatarians, vegetarians, and vegans in any research project to date (n=1,587). Research was conducted for my PhD in Social Policy at the University of Kent, using a mixed-methods, longitudinal approach. Those pursuing a … Continue reading Should we promote meat reduction or veganism?

REPORT: Meat reduction and vegan promotion

I am so excited to share the findings of my study into seven UK-based reduction and vegan campaigns, drawing on the largest sample of meat reducers, pescatarians, vegetarians, and vegans in any research project to date (n=1,587). Research was conducted for my PhD in Social Policy at the University of Kent, using a mixed-methods, longitudinal … Continue reading REPORT: Meat reduction and vegan promotion

Overcoming conscious reduction to adopt vegan habits

This blog post includes data from research into seven UK-based reduction and vegan campaigns, drawing on the largest sample of meat reducers, pescatarians, vegetarians, and vegans in any research project to date (n=1,587). Research was conducted for my PhD in Social Policy at the University of Kent, using a mixed-methods, longitudinal approach.  Through participating in a campaign, individuals … Continue reading Overcoming conscious reduction to adopt vegan habits

Why animal protection is the most effective vegan motivator

This blog post includes data from research into seven UK-based reduction and vegan campaigns, drawing on the largest sample of meat reducers, pescatarians, vegetarians, and vegans in any research project to date (n=1,587). Research was conducted for my PhD in Social Policy at the University of Kent, using a mixed-methods, longitudinal approach. Within this sample, … Continue reading Why animal protection is the most effective vegan motivator

Reduction barriers part 4: community support and social isolation

This blog post includes data from seven UK-based reduction and vegan campaigns, drawing on the largest sample of meat reducers, pescatarians, vegetarians, and vegans in any research project to date (n=1,587). Research was conducted for my PhD in Social Policy at the University of Kent, using a mixed-methods, longitudinal approach. Within my research, I will … Continue reading Reduction barriers part 4: community support and social isolation