…But Protein!!

Two things are true about protein: 1.We need it. And 2. It's NOT as big a deal as a lot of people seem to think it is.

Is health an effective vegan motivator?

As often in my research, the answer is sometimes, maybe. In particular, health is likely to be more important as a barrier. Health can, however, still be a key motivator for many people. In particular, in my research and elsewhere, health motives have been found to be popular for meat eaters and those who have … Continue reading Is health an effective vegan motivator?

Fish is (not) a vegetarian food

Just what is meat? To many people, meat is the flesh of land animals -- specifically cows, pigs, chickens, goats, turkeys, lambs, and maybe a few others like duck or pheasant. To some, meat is "red" and comes from cows, maybe pigs. This assumption allows cow meat to have other names, such as steak or … Continue reading Fish is (not) a vegetarian food

REPORT: Meat reduction and vegan promotion

I am so excited to share the findings of my study into seven UK-based reduction and vegan campaigns, drawing on the largest sample of meat reducers, pescatarians, vegetarians, and vegans in any research project to date (n=1,587). Research was conducted for my PhD in Social Policy at the University of Kent, using a mixed-methods, longitudinal … Continue reading REPORT: Meat reduction and vegan promotion

What is the most sustainable diet?: Part 4

This is the final section in my series on What is the most sustainable diet? Check out Part 1, Part 2 and Part 3 if you are interested. As we have seen, the harder we try to identify the most sustainable diet, the more complicated it gets. This isn't the type of question that can be answered … Continue reading What is the most sustainable diet?: Part 4

What is the most sustainable diet?: Part 3

This is part 3 in my series asking What is the most sustainable diet? If you're interested, check out Part 1 and Part 2 in the series. To sum up the first two parts in this series: Talking about sustainability is COMPLICATED. There are a lot of different definitions of what is included in sustainability. Sustainability measurements often use … Continue reading What is the most sustainable diet?: Part 3

Meeting demands for less meat

While a day doesn't seem to go by without someone mentioning the continuing increase in meat consumption, it's not that simple. In fact, while food consumption growth is, indeed, outpacing overall population growth, meat consumption is actually decreasing. Yes, certain types of meat (mainly poultry) continue to be eaten at rates higher than population growth in 'developing' countries, … Continue reading Meeting demands for less meat

Going cold turkey: breaking the habit

I've decided I need to stop snacking so much. There are times when I surprise myself with my seeming lack of willpower. I'm feeling bored at work and suddenly I find myself opening the cupboards to find a cheeky snack. No matter how much I intellectualize my snacking struggle, the fact remains: it's a bad habit. And breaking … Continue reading Going cold turkey: breaking the habit