…But Veganism is Elitist!

The claim that veganism is for the elite includes: 1. Only rich people can afford to be vegan 2. Veganism was invented by rich, white people 3. ating a vegan diet means you are hurting poor people by eating more soy, etc.

How can campaigns reach more diverse populations?

A lack of sociodemographic diversity within the sample suggests that campaigns are reaching overlapping populations that include a disproportionate percentage of female, white, high income, and university-educated individuals. As I have discussed previously, researchers have found that individuals from minority groups may feel ostracized from campaigns due to the perpetuation of normative conceptions of veg*nism … Continue reading How can campaigns reach more diverse populations?

A lack of diversity amongst UK reduction and vegan campaigns

This blog post includes data from research into seven UK-based reduction and vegan campaigns, drawing on the largest sample of meat reducers, pescatarians, vegetarians, and vegans in any research project to date (n=1,587). Research was conducted for my PhD in Social Policy at the University of Kent, using a mixed-methods, longitudinal approach. Within sample populations, … Continue reading A lack of diversity amongst UK reduction and vegan campaigns

On embracing intersectionality

Advocating for sustainability and non-human animals can be a massive endeavour. It can feel overwhelming and as though there is no time or energy left to care about anything else. However, we can all be a part of the problem, even when we are trying to be a┬ápart of the solution. Building a sustainable future … Continue reading On embracing intersectionality