Reduction barriers part 1: Unconscious influences

This blog post includes data from research into seven UK-based reduction and vegan campaigns, drawing on the largest sample of meat reducers, pescatarians, vegetarians, and vegans in any research project to date (n=1,587). Research was conducted for my PhD in Social Policy at the University of Kent, using a mixed-methods, longitudinal approach. This sample represents …

Motives for participants of meat reduction and vegan campaigns

This blog post includes data from research into seven UK-based reduction and vegan campaigns, drawing on the largest sample of meat reducers, pescatarians, vegetarians, and vegans in any research project to date (n=1,587). Research was conducted for my PhD in Social Policy at the University of Kent, using a mixed-methods, longitudinal approach. Participants generally had …

Do meat reducers actually eat less meat?: The Meat Reducer Typology

This blog post includes data from research into seven UK-based reduction and vegan campaigns, drawing on the largest sample of meat reducers, pescatarians, vegetarians, and vegans in any research project to date (n=1,587). Research was conducted for my PhD in Social Policy at the University of Kent, using a mixed-methods, longitudinal approach. This is an …

The dietary habits of participants in meat reduction and vegan campaigns

This blog post includes data from research into seven UK-based reduction and vegan campaigns, drawing on the largest sample of meat reducers, pescatarians, vegetarians, and vegans in any research project to date (n=1,587). Research was conducted for my PhD in Social Policy at the University of Kent, using a mixed-methods, longitudinal approach. Participants in UK-based …

A lack of diversity amongst UK reduction and vegan campaigns

This blog post includes data from research into seven UK-based reduction and vegan campaigns, drawing on the largest sample of meat reducers, pescatarians, vegetarians, and vegans in any research project to date (n=1,587). Research was conducted for my PhD in Social Policy at the University of Kent, using a mixed-methods, longitudinal approach. Within sample populations, …

Why do people go vegan?: What research says

Before conducting my own study into the motivates and barriers for those trying to reduce or stop eating animal-based foods, I searched through existing research to see what others before me had found. What did I find? Going back to some of the earliest studies into the subject, researchers and non-profits have almost always focused …

Meat Reduction & Vegan Campaigns

For my research project into the journeys of participants in reduction and vegan campaigns, I had the privilege of working with six different organizations encompassing seven different campaigns. I used a mixed methods approach that looked at their barriers, motives, and dietary goals and behaviors. In identifying potential campaign partners, I reached out to 48 …

Research background & design overview

I am excited to announce that in two weeks, I will be releasing the (free) report detailing the findings of my PhD research project! This report has been designed specifically for those fighting to promote sustainable diets based on drastic or total reductions to animal food product consumption. In it you will find some key …

Asia for Animals Conference Presentation

In December it was such an honour to participate in the Asia for Animals Conference in Kathmandu, Nepal. Not only was it my first time anywhere on the Asian continent, but I got to see a wild rhino! A detailed description of my presentation was also included in a write-up of the conference by Changing …

Our Hen House: Featuring Me!!

I confess I have been a huge fan of Our Hen House and the incredible work of Mariann and Jasmin for many years. So, when I knew I would have the opportunity to meet Mariann Sullivan at the End of Meat Conference in Berlin last year, I was thrilled. I confess it took me several …