A New Way of Eating: Dissertation Now Available

I am excited to announce that my PhD Dissertation, A New Way of Eating: Creating Meat Reducers, Vegetarians and Vegans is now freely available. The dissertation outlines the methods and results of a research project that took place between 2016 and 2018 and includes a discussion of the findings and recommendations for campaigns, policy and … Continue reading A New Way of Eating: Dissertation Now Available

The UN says vegan diet is best for environment

The new report by the IPCC is an incredible opportunity for anyone trying to get people to eat fewer animal-based foods or go vegan! I have yet to see a government report that reviewed so much research into the carbon footprint of different diets. And, incredibly, what we all know to be true is going … Continue reading The UN says vegan diet is best for environment

Why our understanding of impact needs a makeover

Within the animal protection movement -- and many other social justice movements -- there is a current obsession with numbers: helping the most animals, reaching the most people... But does any of this mean a campaign is actual effective? Quite simply: no. Some within the movement have openly rejected animal sanctuaries as useful in helping … Continue reading Why our understanding of impact needs a makeover

Fish is (not) a vegetarian food

Just what is meat? To many people, meat is the flesh of land animals -- specifically cows, pigs, chickens, goats, turkeys, lambs, and maybe a few others like duck or pheasant. To some, meat is "red" and comes from cows, maybe pigs. This assumption allows cow meat to have other names, such as steak or … Continue reading Fish is (not) a vegetarian food

Why vegan campaigns need to stop reaching for the low-hanging fruit

This blog post includes data from research into seven UK-based reduction and vegan campaigns, drawing on the largest sample of meat reducers, pescatarians, vegetarians, and vegans in any research project to date (n=1,587). Research was conducted for my PhD in Social Policy at the University of Kent, using a mixed-methods, longitudinal approach. As I have … Continue reading Why vegan campaigns need to stop reaching for the low-hanging fruit

No campaign can reach everyone

This blog post includes data from research into seven UK-based reduction and vegan campaigns, drawing on the largest sample of meat reducers, pescatarians, vegetarians, and vegans in any research project to date (n=1,587). Research was conducted for my PhD in Social Policy at the University of Kent, using a mixed-methods, longitudinal approach. The decision to … Continue reading No campaign can reach everyone

REPORT: Meat reduction and vegan promotion

I am so excited to share the findings of my study into seven UK-based reduction and vegan campaigns, drawing on the largest sample of meat reducers, pescatarians, vegetarians, and vegans in any research project to date (n=1,587). Research was conducted for my PhD in Social Policy at the University of Kent, using a mixed-methods, longitudinal … Continue reading REPORT: Meat reduction and vegan promotion

Overcoming conscious reduction to adopt vegan habits

This blog post includes data from research into seven UK-based reduction and vegan campaigns, drawing on the largest sample of meat reducers, pescatarians, vegetarians, and vegans in any research project to date (n=1,587). Research was conducted for my PhD in Social Policy at the University of Kent, using a mixed-methods, longitudinal approach.  Through participating in a campaign, individuals … Continue reading Overcoming conscious reduction to adopt vegan habits

Why animal protection is the most effective vegan motivator

This blog post includes data from research into seven UK-based reduction and vegan campaigns, drawing on the largest sample of meat reducers, pescatarians, vegetarians, and vegans in any research project to date (n=1,587). Research was conducted for my PhD in Social Policy at the University of Kent, using a mixed-methods, longitudinal approach. Within this sample, … Continue reading Why animal protection is the most effective vegan motivator