Annoying vegan questions

One of the key findings in my research into campaigns promoting meat reduction & veganism is the enormous difficulty social barriers can present, especially to new vegans. One way this manifests is annoying vegan questions. Any vegan out there probably knows what I'm talking about. You're at work, sitting down to lunch, and suddenly someone's … Continue reading Annoying vegan questions

Vegan stigma: what is it and what can we do about it

There are a variety of sometimes contradictory stigmas around veganism and vegans. Vegans, like vegetarians, are often assumed to be women. Researchers actually found that it wasn't being vegan that made people view men as more feminine, it was their decision to be vegan. [1] In other words, rejecting meat - especially bloody, red meat, … Continue reading Vegan stigma: what is it and what can we do about it

Do meat reducers eat more chicken and fish?

This blog post includes data from research into seven UK-based reduction and vegan campaigns, drawing on the largest sample of meat reducers, pescatarians, vegetarians, and vegans in any research project to date (n=1,587). Research was conducted for my PhD in Social Policy at the University of Kent, using a mixed-methods, longitudinal approach. In short: it … Continue reading Do meat reducers eat more chicken and fish?

Fish is (not) a vegetarian food

Just what is meat? To many people, meat is the flesh of land animals -- specifically cows, pigs, chickens, goats, turkeys, lambs, and maybe a few others like duck or pheasant. To some, meat is "red" and comes from cows, maybe pigs. This assumption allows cow meat to have other names, such as steak or … Continue reading Fish is (not) a vegetarian food

Why vegan campaigns need to stop reaching for the low-hanging fruit

This blog post includes data from research into seven UK-based reduction and vegan campaigns, drawing on the largest sample of meat reducers, pescatarians, vegetarians, and vegans in any research project to date (n=1,587). Research was conducted for my PhD in Social Policy at the University of Kent, using a mixed-methods, longitudinal approach. As I have … Continue reading Why vegan campaigns need to stop reaching for the low-hanging fruit

Should we promote meat reduction or veganism?

This blog post includes data from research into seven UK-based reduction and vegan campaigns, drawing on the largest sample of meat reducers, pescatarians, vegetarians, and vegans in any research project to date (n=1,587). Research was conducted for my PhD in Social Policy at the University of Kent, using a mixed-methods, longitudinal approach. Those pursuing a … Continue reading Should we promote meat reduction or veganism?

No campaign can reach everyone

This blog post includes data from research into seven UK-based reduction and vegan campaigns, drawing on the largest sample of meat reducers, pescatarians, vegetarians, and vegans in any research project to date (n=1,587). Research was conducted for my PhD in Social Policy at the University of Kent, using a mixed-methods, longitudinal approach. The decision to … Continue reading No campaign can reach everyone