This week I was featured in the first ever episode of the new podcast series, The Sociology & Animals Podcast, hosted by Dr. Corey Wrenn, the 2019/2020 Chair of the Animals and Society Section of the American Sociological Association. This series interviews folks using species-inclusive sociology in a variety of academic and applied fields of research, … Continue reading New Sociology and Animals Podcast featuring Dr Trent
There are two key reasons that backyard hens are not as innocent as people may think. 1. The boys; and 2. Genetics.
One of the key findings in my research into campaigns promoting meat reduction & veganism is the enormous difficulty social barriers can present, especially to new vegans. One way this manifests is annoying vegan questions. Any vegan out there probably knows what I'm talking about. You're at work, sitting down to lunch, and suddenly someone's … Continue reading Annoying vegan questions
I am so honoured to have been interviewed by Mariann Sullivan of Our Hen House for a second time! In Episode 501 I go into some of the key findings from my research into meat reduction and vegan promotion. Check it out now here!
In vegan outreach, I often encounter people proudly proclaiming: "It's easy to be vegan!" I even find myself saying this often-heard phrase at times. But is it easy to be vegan? And, perhaps more importantly, should we be telling people that it's easy to be vegan?
As often in my research, the answer is sometimes, maybe. In particular, health is likely to be more important as a barrier. Health can, however, still be a key motivator for many people. In particular, in my research and elsewhere, health motives have been found to be popular for meat eaters and those who have … Continue reading Is health an effective vegan motivator?
At its core, animal advocacy is based on the recognition that billions of land animals and trillions of sea animals are killed each year for human consumption, while countless more are tortured for medical "research," and more are used and abused as commodities. This is the common purpose that unites us. But, animal advocates are … Continue reading Is criticism helping the animal movement?
Within the animal protection movement -- and many other social justice movements -- there is a current obsession with numbers: helping the most animals, reaching the most people... But does any of this mean a campaign is actual effective? Quite simply: no. Some within the movement have openly rejected animal sanctuaries as useful in helping … Continue reading Why our understanding of impact needs a makeover
This blog post includes data from research into seven UK-based reduction and vegan campaigns, drawing on the largest sample of meat reducers, pescatarians, vegetarians, and vegans in any research project to date (n=1,587). Research was conducted for my PhD in Social Policy at the University of Kent, using a mixed-methods, longitudinal approach. In short: it … Continue reading Do meat reducers eat more chicken and fish?
This blog post includes data from research into seven UK-based reduction and vegan campaigns, drawing on the largest sample of meat reducers, pescatarians, vegetarians, and vegans in any research project to date (n=1,587). Research was conducted for my PhD in Social Policy at the University of Kent, using a mixed-methods, longitudinal approach. As I have … Continue reading Why vegan campaigns need to stop reaching for the low-hanging fruit