Is health an effective vegan motivator?

As often in my research, the answer is sometimes, maybe. In particular, health is likely to be more important as a barrier. Health can, however, still be a key motivator for many people. In particular, in my research and elsewhere, health motives have been found to be popular for meat eaters and those who have … Continue reading Is health an effective vegan motivator?

The dietary habits of participants in meat reduction and vegan campaigns

This blog post includes data from research into seven UK-based reduction and vegan campaigns, drawing on the largest sample of meat reducers, pescatarians, vegetarians, and vegans in any research project to date (n=1,587). Research was conducted for my PhD in Social Policy at the University of Kent, using a mixed-methods, longitudinal approach. Participants in UK-based … Continue reading The dietary habits of participants in meat reduction and vegan campaigns

Meeting demands for less meat

While a day doesn't seem to go by without someone mentioning the continuing increase in meat consumption, it's not that simple. In fact, while food consumption growth is, indeed, outpacing overall population growth, meat consumption is actually decreasing. Yes, certain types of meat (mainly poultry) continue to be eaten at rates higher than population growth in 'developing' countries, … Continue reading Meeting demands for less meat

Something Needs to Change

It may come as a surprise to most people that the European Union (EU) has been openly discussing the potential benefits of reducing animal food consumption for nearly two decades. In fact, in 1998 they described reducing consumption as ‘arguably‘ the best way to address the environmental problems caused by animal food production [1]. As they … Continue reading Something Needs to Change