Should we be promoting meat substitutes?

This is a question I get asked all the time and one of the main things that comes up as a "criticism" of veganism. Yeah, but if veganism is so great, why are you trying to copy all OUR foods? Or how about: Yeah, but if veganism is so sustainable, what about all these new … Continue reading Should we be promoting meat substitutes?

Is health an effective vegan motivator?

As often in my research, the answer is sometimes, maybe. In particular, health is likely to be more important as a barrier. Health can, however, still be a key motivator for many people. In particular, in my research and elsewhere, health motives have been found to be popular for meat eaters and those who have … Continue reading Is health an effective vegan motivator?

Fish is (not) a vegetarian food

Just what is meat? To many people, meat is the flesh of land animals -- specifically cows, pigs, chickens, goats, turkeys, lambs, and maybe a few others like duck or pheasant. To some, meat is "red" and comes from cows, maybe pigs. This assumption allows cow meat to have other names, such as steak or … Continue reading Fish is (not) a vegetarian food

Should we promote meat reduction or veganism?

This blog post includes data from research into seven UK-based reduction and vegan campaigns, drawing on the largest sample of meat reducers, pescatarians, vegetarians, and vegans in any research project to date (n=1,587). Research was conducted for my PhD in Social Policy at the University of Kent, using a mixed-methods, longitudinal approach. Those pursuing a … Continue reading Should we promote meat reduction or veganism?

REPORT: Meat reduction and vegan promotion

I am so excited to share the findings of my study into seven UK-based reduction and vegan campaigns, drawing on the largest sample of meat reducers, pescatarians, vegetarians, and vegans in any research project to date (n=1,587). Research was conducted for my PhD in Social Policy at the University of Kent, using a mixed-methods, longitudinal … Continue reading REPORT: Meat reduction and vegan promotion

Overcoming conscious reduction to adopt vegan habits

This blog post includes data from research into seven UK-based reduction and vegan campaigns, drawing on the largest sample of meat reducers, pescatarians, vegetarians, and vegans in any research project to date (n=1,587). Research was conducted for my PhD in Social Policy at the University of Kent, using a mixed-methods, longitudinal approach.  Through participating in a campaign, individuals … Continue reading Overcoming conscious reduction to adopt vegan habits

Why animal protection is the most effective vegan motivator

This blog post includes data from research into seven UK-based reduction and vegan campaigns, drawing on the largest sample of meat reducers, pescatarians, vegetarians, and vegans in any research project to date (n=1,587). Research was conducted for my PhD in Social Policy at the University of Kent, using a mixed-methods, longitudinal approach. Within this sample, … Continue reading Why animal protection is the most effective vegan motivator

How can campaigns reach more diverse populations?

A lack of sociodemographic diversity within the sample suggests that campaigns are reaching overlapping populations that include a disproportionate percentage of female, white, high income, and university-educated individuals. As I have discussed previously, researchers have found that individuals from minority groups may feel ostracized from campaigns due to the perpetuation of normative conceptions of veg*nism … Continue reading How can campaigns reach more diverse populations?

Reduction barriers part 4: community support and social isolation

This blog post includes data from seven UK-based reduction and vegan campaigns, drawing on the largest sample of meat reducers, pescatarians, vegetarians, and vegans in any research project to date (n=1,587). Research was conducted for my PhD in Social Policy at the University of Kent, using a mixed-methods, longitudinal approach. Within my research, I will … Continue reading Reduction barriers part 4: community support and social isolation

Reduction barriers part 2: knowledge and skills

In the second installment of my series on barriers to reduction and abstention I will be discussing psychological capabilities. This area, which includes components like health perceptions and knowledge of how to find and create meat-free and veg*n food, emerged as a critical area for new transitioners. Michie et al. define this particular behavior change … Continue reading Reduction barriers part 2: knowledge and skills