At its core, animal advocacy is based on the recognition that billions of land animals and trillions of sea animals are killed each year for human consumption, while countless more are tortured for medical "research," and more are used and abused as commodities. This is the common purpose that unites us. But, animal advocates are … Continue reading Is criticism helping the animal movement?
There are a variety of sometimes contradictory stigmas around veganism and vegans. Vegans, like vegetarians, are often assumed to be women. Researchers actually found that it wasn't being vegan that made people view men as more feminine, it was their decision to be vegan.  In other words, rejecting meat - especially bloody, red meat, … Continue reading Vegan stigma: what is it and what can we do about it
A lack of sociodemographic diversity within the sample suggests that campaigns are reaching overlapping populations that include a disproportionate percentage of female, white, high income, and university-educated individuals. As I have discussed previously, researchers have found that individuals from minority groups may feel ostracized from campaigns due to the perpetuation of normative conceptions of veg*nism … Continue reading How can campaigns reach more diverse populations?
This blog post includes data from research into seven UK-based reduction and vegan campaigns, drawing on the largest sample of meat reducers, pescatarians, vegetarians, and vegans in any research project to date (n=1,587). Research was conducted for my PhD in Social Policy at the University of Kent, using a mixed-methods, longitudinal approach. Within sample populations, … Continue reading A lack of diversity amongst UK reduction and vegan campaigns