… But animals will go extinct / take over!

Many people falsely believe that if we weren't using animals for their food and excretions, they would either take over the planet or go extinct.

Fish is (not) a vegetarian food

Just what is meat? To many people, meat is the flesh of land animals -- specifically cows, pigs, chickens, goats, turkeys, lambs, and maybe a few others like duck or pheasant. To some, meat is "red" and comes from cows, maybe pigs. This assumption allows cow meat to have other names, such as steak or … Continue reading Fish is (not) a vegetarian food

Why vegan campaigns need to stop reaching for the low-hanging fruit

This blog post includes data from research into seven UK-based reduction and vegan campaigns, drawing on the largest sample of meat reducers, pescatarians, vegetarians, and vegans in any research project to date (n=1,587). Research was conducted for my PhD in Social Policy at the University of Kent, using a mixed-methods, longitudinal approach. As I have … Continue reading Why vegan campaigns need to stop reaching for the low-hanging fruit

Should we promote meat reduction or veganism?

This blog post includes data from research into seven UK-based reduction and vegan campaigns, drawing on the largest sample of meat reducers, pescatarians, vegetarians, and vegans in any research project to date (n=1,587). Research was conducted for my PhD in Social Policy at the University of Kent, using a mixed-methods, longitudinal approach. Those pursuing a … Continue reading Should we promote meat reduction or veganism?

REPORT: Meat reduction and vegan promotion

I am so excited to share the findings of my study into seven UK-based reduction and vegan campaigns, drawing on the largest sample of meat reducers, pescatarians, vegetarians, and vegans in any research project to date (n=1,587). Research was conducted for my PhD in Social Policy at the University of Kent, using a mixed-methods, longitudinal … Continue reading REPORT: Meat reduction and vegan promotion

Why animal protection is the most effective vegan motivator

This blog post includes data from research into seven UK-based reduction and vegan campaigns, drawing on the largest sample of meat reducers, pescatarians, vegetarians, and vegans in any research project to date (n=1,587). Research was conducted for my PhD in Social Policy at the University of Kent, using a mixed-methods, longitudinal approach. Within this sample, … Continue reading Why animal protection is the most effective vegan motivator

Motives for participants of meat reduction and vegan campaigns

This blog post includes data from research into seven UK-based reduction and vegan campaigns, drawing on the largest sample of meat reducers, pescatarians, vegetarians, and vegans in any research project to date (n=1,587). Research was conducted for my PhD in Social Policy at the University of Kent, using a mixed-methods, longitudinal approach. Participants generally had … Continue reading Motives for participants of meat reduction and vegan campaigns

What is the most sustainable diet?: Part 4

This is the final section in my series on What is the most sustainable diet? Check out Part 1, Part 2 and Part 3 if you are interested. As we have seen, the harder we try to identify the most sustainable diet, the more complicated it gets. This isn't the type of question that can be answered … Continue reading What is the most sustainable diet?: Part 4

What is the most sustainable diet?: Part 3

This is part 3 in my series asking What is the most sustainable diet? If you're interested, check out Part 1 and Part 2 in the series. To sum up the first two parts in this series: Talking about sustainability is COMPLICATED. There are a lot of different definitions of what is included in sustainability. Sustainability measurements often use … Continue reading What is the most sustainable diet?: Part 3

What is the most sustainable diet?: Part 2

This is the second part in my series exploring the question: What is the most sustainable diet. Check out part 1. As I have discussed previously, sustainability is a complicated and highly contested topic. While there a wide variety of areas that can be included under sustainability, it is often primarily understood in terms of climate change and … Continue reading What is the most sustainable diet?: Part 2