No campaign can reach everyone

This blog post includes data from research into seven UK-based reduction and vegan campaigns, drawing on the largest sample of meat reducers, pescatarians, vegetarians, and vegans in any research project to date (n=1,587). Research was conducted for my PhD in Social Policy at the University of Kent, using a mixed-methods, longitudinal approach. The decision to … Continue reading No campaign can reach everyone

REPORT: Meat reduction and vegan promotion

I am so excited to share the findings of my study into seven UK-based reduction and vegan campaigns, drawing on the largest sample of meat reducers, pescatarians, vegetarians, and vegans in any research project to date (n=1,587). Research was conducted for my PhD in Social Policy at the University of Kent, using a mixed-methods, longitudinal … Continue reading REPORT: Meat reduction and vegan promotion

Reduction barriers part 1: Unconscious influences

This blog post includes data from research into seven UK-based reduction and vegan campaigns, drawing on the largest sample of meat reducers, pescatarians, vegetarians, and vegans in any research project to date (n=1,587). Research was conducted for my PhD in Social Policy at the University of Kent, using a mixed-methods, longitudinal approach. This sample represents … Continue reading Reduction barriers part 1: Unconscious influences

Meat Reduction & Vegan Campaigns

For my research project into the journeys of participants in reduction and vegan campaigns, I had the privilege of working with six different organizations encompassing seven different campaigns. I used a mixed methods approach that looked at their barriers, motives, and dietary goals and behaviors. In identifying potential campaign partners, I reached out to 48 … Continue reading Meat Reduction & Vegan Campaigns

Research background & design overview

I am excited to announce that in two weeks, I will be releasing the (free) report detailing the findings of my PhD research project! This report has been designed specifically for those fighting to promote sustainable diets based on drastic or total reductions to animal food product consumption. In it you will find some key … Continue reading Research background & design overview