Why we buy food that’s bad for us

The idea of ‘nudging’ is a fairly new concept[1], but one that may have particular use in understanding and effecting dietary choices and habits. To be a ‘nudge’, a regulation or action cannot eliminate any options and it must remain (easy and/or effortless, depending on your personal definition of the concept[2]) to make the choice … Continue reading Why we buy food that’s bad for us