Our Hen House interview

I am so honoured to have been interviewed by Mariann Sullivan of Our Hen House for a second time! In Episode 501 I go into some of the key findings from my research into meat reduction and vegan promotion. Check it out now here!

Why our understanding of impact needs a makeover

Within the animal protection movement -- and many other social justice movements -- there is a current obsession with numbers: helping the most animals, reaching the most people... But does any of this mean a campaign is actual effective? Quite simply: no. Some within the movement have openly rejected animal sanctuaries as useful in helping … Continue reading Why our understanding of impact needs a makeover

Overcoming conscious reduction to adopt vegan habits

This blog post includes data from research into seven UK-based reduction and vegan campaigns, drawing on the largest sample of meat reducers, pescatarians, vegetarians, and vegans in any research project to date (n=1,587). Research was conducted for my PhD in Social Policy at the University of Kent, using a mixed-methods, longitudinal approach.  Through participating in a campaign, individuals … Continue reading Overcoming conscious reduction to adopt vegan habits

Do meat reducers actually eat less meat?: The Meat Reducer Typology

This blog post includes data from research into seven UK-based reduction and vegan campaigns, drawing on the largest sample of meat reducers, pescatarians, vegetarians, and vegans in any research project to date (n=1,587). Research was conducted for my PhD in Social Policy at the University of Kent, using a mixed-methods, longitudinal approach. This is an … Continue reading Do meat reducers actually eat less meat?: The Meat Reducer Typology

Research background & design overview

I am excited to announce that in two weeks, I will be releasing the (free) report detailing the findings of my PhD research project! This report has been designed specifically for those fighting to promote sustainable diets based on drastic or total reductions to animal food product consumption. In it you will find some key … Continue reading Research background & design overview

Lettuce or bacon? You decide.

Our societal attachment to meat is deep: so deep that ONE study[1] (falsely) claiming lettuce is worse for the environment than bacon is going viral. What is so fascinating is that dozens of peer-reviewed studies have demonstrated the exact opposite[2]: that animal foods are not only bad for the environment, their consumption is one of the main accelerators … Continue reading Lettuce or bacon? You decide.