I am excited to announce that my PhD Dissertation, A New Way of Eating: Creating Meat Reducers, Vegetarians and Vegans is now freely available. The dissertation outlines the methods and results of a research project that took place between 2016 and 2018 and includes a discussion of the findings and recommendations for campaigns, policy and … Continue reading A New Way of Eating: Dissertation Now Available
There are two key reasons that backyard hens are not as innocent as people may think. 1. The boys; and 2. Genetics.
One of the key findings in my research into campaigns promoting meat reduction & veganism is the enormous difficulty social barriers can present, especially to new vegans. One way this manifests is annoying vegan questions. Any vegan out there probably knows what I'm talking about. You're at work, sitting down to lunch, and suddenly someone's … Continue reading Annoying vegan questions
The new report by the IPCC is an incredible opportunity for anyone trying to get people to eat fewer animal-based foods or go vegan! I have yet to see a government report that reviewed so much research into the carbon footprint of different diets. And, incredibly, what we all know to be true is going … Continue reading The UN says vegan diet is best for environment
I am so honoured to have been interviewed by Mariann Sullivan of Our Hen House for a second time! In Episode 501 I go into some of the key findings from my research into meat reduction and vegan promotion. Check it out now here!
In vegan outreach, I often encounter people proudly proclaiming: "It's easy to be vegan!" I even find myself saying this often-heard phrase at times. But is it easy to be vegan? And, perhaps more importantly, should we be telling people that it's easy to be vegan?
This is a question I get asked all the time and one of the main things that comes up as a "criticism" of veganism. Yeah, but if veganism is so great, why are you trying to copy all OUR foods? Or how about: Yeah, but if veganism is so sustainable, what about all these new … Continue reading Should we be promoting meat substitutes?
As often in my research, the answer is sometimes, maybe. In particular, health is likely to be more important as a barrier. Health can, however, still be a key motivator for many people. In particular, in my research and elsewhere, health motives have been found to be popular for meat eaters and those who have … Continue reading Is health an effective vegan motivator?
At its core, animal advocacy is based on the recognition that billions of land animals and trillions of sea animals are killed each year for human consumption, while countless more are tortured for medical "research," and more are used and abused as commodities. This is the common purpose that unites us. But, animal advocates are … Continue reading Is criticism helping the animal movement?
Within the animal protection movement -- and many other social justice movements -- there is a current obsession with numbers: helping the most animals, reaching the most people... But does any of this mean a campaign is actual effective? Quite simply: no. Some within the movement have openly rejected animal sanctuaries as useful in helping … Continue reading Why our understanding of impact needs a makeover