A New Way of Eating: Dissertation Now Available

I am excited to announce that my PhD Dissertation, A New Way of Eating: Creating Meat Reducers, Vegetarians and Vegans is now freely available. The dissertation outlines the methods and results of a research project that took place between 2016 and 2018 and includes a discussion of the findings and recommendations for campaigns, policy and … Continue reading A New Way of Eating: Dissertation Now Available

The UN says vegan diet is best for environment

The new report by the IPCC is an incredible opportunity for anyone trying to get people to eat fewer animal-based foods or go vegan! I have yet to see a government report that reviewed so much research into the carbon footprint of different diets. And, incredibly, what we all know to be true is going … Continue reading The UN says vegan diet is best for environment

Why our understanding of impact needs a makeover

Within the animal protection movement -- and many other social justice movements -- there is a current obsession with numbers: helping the most animals, reaching the most people... But does any of this mean a campaign is actual effective? Quite simply: no. Some within the movement have openly rejected animal sanctuaries as useful in helping … Continue reading Why our understanding of impact needs a makeover

No campaign can reach everyone

This blog post includes data from research into seven UK-based reduction and vegan campaigns, drawing on the largest sample of meat reducers, pescatarians, vegetarians, and vegans in any research project to date (n=1,587). Research was conducted for my PhD in Social Policy at the University of Kent, using a mixed-methods, longitudinal approach. The decision to … Continue reading No campaign can reach everyone

REPORT: Meat reduction and vegan promotion

I am so excited to share the findings of my study into seven UK-based reduction and vegan campaigns, drawing on the largest sample of meat reducers, pescatarians, vegetarians, and vegans in any research project to date (n=1,587). Research was conducted for my PhD in Social Policy at the University of Kent, using a mixed-methods, longitudinal … Continue reading REPORT: Meat reduction and vegan promotion

How can campaigns reach more diverse populations?

A lack of sociodemographic diversity within the sample suggests that campaigns are reaching overlapping populations that include a disproportionate percentage of female, white, high income, and university-educated individuals. As I have discussed previously, researchers have found that individuals from minority groups may feel ostracized from campaigns due to the perpetuation of normative conceptions of veg*nism … Continue reading How can campaigns reach more diverse populations?

Reduction barriers part 4: community support and social isolation

This blog post includes data from seven UK-based reduction and vegan campaigns, drawing on the largest sample of meat reducers, pescatarians, vegetarians, and vegans in any research project to date (n=1,587). Research was conducted for my PhD in Social Policy at the University of Kent, using a mixed-methods, longitudinal approach. Within my research, I will … Continue reading Reduction barriers part 4: community support and social isolation