NEW peer-reviewed article on the impact of meat reduction and vegan campaigns

I'm thrilled to share that a portion of my PhD research into meat reduction and vegan campaigns has now been published in the peer-reviewed journal, Appetite! This is the first peer-reviewed article to investigate the impact of these campaigns and is, to the best of my knowledge, the most comprehensive study to date of meat … Continue reading NEW peer-reviewed article on the impact of meat reduction and vegan campaigns

A Pandemic of our own making: a reflection on COVID-19 and Black Lives Matter

I've been trying to write this blog for over two months. But, like many, recent times have stripped me of much of my motivation and feeling of hope for the future. It is hard to feel like fighting when I'm wondering what I'm fighting for. I keep thinking: Do we want to return to normal? … Continue reading A Pandemic of our own making: a reflection on COVID-19 and Black Lives Matter

A New Way of Eating: Dissertation Now Available

I am excited to announce that my PhD Dissertation, A New Way of Eating: Creating Meat Reducers, Vegetarians and Vegans is now freely available. The dissertation outlines the methods and results of a research project that took place between 2016 and 2018 and includes a discussion of the findings and recommendations for campaigns, policy and … Continue reading A New Way of Eating: Dissertation Now Available

Why our understanding of impact needs a makeover

Within the animal protection movement -- and many other social justice movements -- there is a current obsession with numbers: helping the most animals, reaching the most people... But does any of this mean a campaign is actual effective? Quite simply: no. Some within the movement have openly rejected animal sanctuaries as useful in helping … Continue reading Why our understanding of impact needs a makeover

Should we promote meat reduction or veganism?

This blog post includes data from research into seven UK-based reduction and vegan campaigns, drawing on the largest sample of meat reducers, pescatarians, vegetarians, and vegans in any research project to date (n=1,587). Research was conducted for my PhD in Social Policy at the University of Kent, using a mixed-methods, longitudinal approach. Those pursuing a … Continue reading Should we promote meat reduction or veganism?